Brand, colours, logo, custom domain, custom voice and avatars, coaching programmes, content, roleplay scenarios, self-assessments, goal structures, and notification frequency.
Identity — name, logo, colour system, custom domain, branded push notifications, custom voice-over, localised avatars.
Substance — your coaching programmes and growth paths, your content library (articles, videos, tips, exercises), your frameworks and knowledge base, custom roleplay scenarios, self-assessment questionnaires mapped to your programmes, goal and sub-goal structures, and assessment criteria for post-session feedback.
Behaviour — reminder and notification frequency, which topics are assigned to which cohorts, how growth paths sequence, and sub-brands for different audiences.
The one thing worth deliberate attention is the assessment criteria. Most people configure branding carefully and leave scoring on default — but assessment is where your methodology becomes visible to the user. It's what makes your app feel like your coaching rather than generic feedback in your colours.


Rocky listens and interjects questions to guide you in achieving your best self.
Reflect on your day and strengthen your mindset to effortlessly reach your goals.
In your daily reflection, your contribution can either be inspired by Rocky or you can share directly your thoughts.
Rocky keeps you motivated whilst you grow.
Rocky helps you track your progress and set follow-up tasks, which holds you to account in an encouraging, fun and uplifting way.

Rocky rewards you at the end of each session with bite-sized learning pills, taken from hundreds of books.
This specific content is tailored to your unique growth path and will refine your soft skills, boost your wellbeing and leverage your personal and professional success.
Rocky rewards you at the end of each session with bite-sized learning pills, taken from hundreds of books.
This specific content is tailored to your unique growth path and will refine your soft skills, boost your wellbeing and leverage your personal and professional success.
